About

I help people clarify and express ideas.

When you need help defining your position, selecting the right language, and connecting it to the right audience in a way that feels true, that's where I can help you.

I started my career in sports and hospitality before spending a decade at Google and YouTube, working across ad tech, media, and fashion.

After that, I worked independently with artists, designers, and jewelers, helping them build better systems around their work and communicate their ideas more clearly.

Today, I consult independently with people and brands while developing projects of my own.